Legal & Compliance

Sustainability

Our commitment to environmental responsibility, social impact, and a sustainable future for the industry.

Our Vision

At EPIC, sustainability is not a trend — it is a fundamental part of how we build, create, and operate. As a marketing and creative solutions agency operating across Egypt, Saudi Arabia, and the UAE, we recognize our responsibility to minimize our environmental impact while maximizing positive social contributions. Our vision is to lead by example — proving that creativity and sustainability go hand in hand.

Environmental Commitment

Carbon Reduction

We have committed to achieving Net Zero CO₂ emissions by 2040
We track and report our Scope 1, 2, and 3 carbon emissions annually
We prioritize low-carbon alternatives in travel, production, and procurement

Sustainable Production

We use eco-friendly materials in print, signage, and event production wherever possible
We partner with suppliers who share our commitment to reducing waste and emissions
We design for longevity and recyclability in physical media

Energy & Office Practices

Our offices prioritize energy-efficient lighting, equipment, and climate control
We encourage digital-first workflows to reduce paper usage
We promote remote and hybrid work arrangements to reduce commuting impact

Social Responsibility

People First

We foster a diverse, inclusive, and equitable workplace
We invest in employee development, well-being, and mental health
We maintain fair pay and ethical labor practices across all operations

Community Impact

We dedicate pro-bono creative resources to local charities, NGOs, and healthcare initiatives
We support educational programs in marketing, design, and digital skills
We engage local talent and small businesses in our supply chain

Governance & Ethics

We uphold the highest ethical standards in all business dealings (see our ABC Policy)
We integrate sustainability criteria into supplier and partner selection
We maintain transparent reporting on our sustainability goals and progress
We regularly review and update our sustainability strategy to align with evolving best practices

Industry Leadership

We believe the marketing and healthcare communications industry has a unique role to play in shaping sustainable behavior. Through our campaigns, content, and client partnerships, we champion responsible messaging and encourage sustainable choices in the markets we serve. We actively seek collaborations with clients and organizations who share our sustainability ambitions.

Our Targets

Net Zero CO₂ emissions by 2040
100% renewable energy in EPIC offices by 2035
50% reduction in single-use materials in production by 2028
Annual sustainability report published from 2026
Dedicate 5% of creative hours annually to pro-bono sustainability and healthcare campaigns

Accountability

EPIC's leadership team is directly accountable for sustainability performance. Progress against our targets is reviewed quarterly and reported annually. We welcome feedback and collaboration from our clients, partners, and communities.

Get Involved

If you share our passion for a more sustainable future, we would love to hear from you — whether as a client, partner, or collaborator. Contact us: Email: projects@epic-idea.com Website: www.epic-idea.com

Questions about this policy?